Return on Investment (ROI) with Digital Marketing
No two projects are alike, but our experience has been that for every dollar invested in digital marketing, you can expect to receive over 2 to 4 times that amount back in net income. If you are in a retail environment or other low margin business, then this may be lower, but for the industries that we typically work in, you can expect approximately to double or quadruple the money you invest in SEO or PPC.
Maximize your ROI
Synergy Growth Partners will work with you over time to develop a strategy to maximize your investment. When you combine SEO and PPC with Email Marketing, this can be a powerful triad. They all work together over time, and each one informs the other of what is working and what is not working.
Track your Results
Synergy Growth Partners will set up conversion tracking and analyze it over time as we make adjustments to continually improve your ROI. Of course, your competition is doing the same thing, so you need to keep track of this and make adjustments as the market and your industry adjusts. We use Google Analytics, Adwords, Bing Advertising, and other platforms to monitor the results that you are getting.
How quickly will you get a return on your investment?
PPC will give you the fastest return on investment, and SEO will probably give you the best return on investment over a long period of time. How fast your ROI will be will depend on how quick your sales cycle is. If you have an e-commerce site, you may be able to get an immediate return on your investment with PPC. If you are generating leads with PPC, then how quickly you can turn these leads into sales will determine your ROI. Having built and run multiple sales organizations, we can advise you on maximizing your leads, compensation plans, territory management, and marketing analysis to help you get the most out of your investment.
Building the Value of your Company
We can also advise you on building the value of your company should you be looking to exit from your business. Building value isn't only about maximizing your profit, although that is an important part of it. It's also about having a diverse customer base, employees that can take over any functions that you have, building recurring revenue, consistently growing your business.